bit of Hirosaki by Arturo Leal from colombia

Bit of japan is an Advertsing campaing that promove the hirosaki culture througth the Fuji apple, the campaing can replicate in every country that dont know about the japanese apples.

The idea born for two reasons, the first one is the admiration and care that the japanese culture have for his apple, this values should be visible for everyone in the world, not only for culture, also for the care of the products that his own country produces. In the case of Colombia we have the coffee, but the natural resources is a topic that doesnt have the atention that it deserves.

The second one is the way that jappan can conect the traditions whit new technologi, this is a very easy way to conect countries and cultures but this action need a spark that generates the curiosity and the wish to know about other cultures.

“Bit of hirosaki” want to traslate this values all over the world, avoiding be greedy, carrying a small part of the culture.