Beloved Birthday by helene lennartsson drouin from sweden

the laughing cow is a strong symbol of the product that i wanted to honor. to celebrate the history of the brand i have worked with the older classic cow illustration and re-interpreted it into a modern design with strong contrasts and a almost abstract, playful design creating a new powerful symbol. the tongue is in a shape of a red heart, being a strong visual focus point and a playful symbol with a message. we love the laughing cow! the overall design reminds us of a stamp, a historic item often used in celebrations, and that in a subtle, playful way makes it water in our mouths!