beck's beer bar experience bbx by Giancarlo Bockos from italy

BECK’S BAR EXPERIENCE - BBX

This BECK’S OUTLET has been developed as an exclusive place, where also occasional customers can come, finding a nice spot to spend some time in. Through our research we found out three main customers.
CUSTOMER1: has a degree education, likes beautiful things and design, likes to feel out of the crowd, lives in a big city and likes spending money, really likes electronic gadgets. Goes to the Beck’s outlet with friends because it’s cool, likes exhibitions, the place is reknown and it’s close.
CUSTOMER2: flexible customer, likes noise but also relaxing places, likes hi-tech gadgets more than their design. It’s the “I was there!!” kind of person. Can go there alone to meet people or with friends just chill out. He likes going to special events and meeting “V.I.P.s”. He may drive for long time just to be there!
CUSTOMER3: chic-bohemian type of person, has many friends like him, really likes public relations, likes the CLUB and V.I.P. ideas. He goes there to find an inspiring place, meet new people and chicks and see special events or exhibitions.
The OUTLET’s area is 10x20 meters, having the main zone shaped as a bottle. We can find two levels in this place. The STREET LEVEL, where the entrance is, and the UNDERGROUND LEVEL, where the main events take place.
From the outside the OUTLET has a big glass-wall with a round entrance in the middle. Moving images are continiously projected on the glass, making it an eye-catching place. Through the glass-walls it is possible to have a glance at the bottle shape. There are two empty areas, which can be used as advertising spaces, show or exhibition rooms, etc. Once you enter the bottleneck tunnel you can see the main hall dome, or the bottle body! You enter into the BECK’S WORLD… the BECK’S BAR EXPERIENCE!! The main hall is an open space room (6m - ceiling height from ground) with a big long counter at the back. Tables, chairs and stools have flexible configurations. Under the two ramps going down into the main hall, two restrooms find place. The ramps make the access easy to everybody. Under the entrance and behind the ramps there is a special room that people can book for meetings, shows, exhibitions or just get in and relax! All over the place it’s possible to find beer self-service dispensers. They all work with your BECK’S KEY. It’s a GADGET people can get only in a BECK’S OUTLET, which you register to your credit card. It can be used in any BECK’S BAR around the world, without worrying about how much money you have in you pockets. It’s also a distinctive gadget showing that you made a choice and know what you want!!! Just make it clear… I drink BECK’S!!