ballon by luca vitolo from italy

In the contemporary visual iconography, strongly influenced by pop currents, the balloon represents the sign, universally recognized, to indicate a mind that is thinking, expressing, communicating. The stylization of the hallmark of this graphic idea, as well as the choice of the sans serif version of the Moleskine brand’s original font, aims to build an evolutive bridge, from the notebook to the blog, for those thinking minds.