background stories: coffee: communicating sustainability by Arlene Birt from usa
designer's own words:
A product 'eco-label' that tells the back-story of a product. This system of visual communication design traces the life of various brands of coffee through stages of production; referencing eco-attributes at the appropriate point in the product's background.
The design educates consumers, encourages engagement with the history of a product, and can be modified for use on any product.
‘Background Stories’ in context: on products
Close-up:Background Story example
Close-up: Background Story example for bulk coffee
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