all in a letter by davide guglielmino from italy

inside a simple letter, m, there is a name, a history, a project, a notebook and the life of a dreamer traveler ... just a moleskine!
infact my idea concern this simple point. i analyzed the main features characterizing it, but in particular the differences distinguishing the moleskine from the others. i have analyzed the possible targets and all the different functions and identified how they are used. in this way i could sketch the idea of making the letter m like a small diary, that can contain all the informations we want to convey. i made the letter three-dimensional to give more stability, i added rounded corners and the typical elastic closure. i also included all the possible variations of use of the logo, including colors, type and scalability studies.