a new moleskine world

a new moleskine world by Martina Remondino Remondino from italy

designer's own words:

the first logo was designed with the idea of ​​maintaining a link with the logo moleskine, following the business concept of aesthetics, quality and attention to detail and whole, using a similar font but more minimal. Since moleskinerie a site dedicated to users, the graphic gesture that ends with the word -rie was carried out manually to simulate an inscription on its notebook.
the second proposal consists of a logo and text, as if to create a new identity for the new product. using the gestalt laws was created with a game between figure and background: the m contains the r.
the third and latest proposal comes completely from what was the original logo: a play of lines close together have reduced the word moleskinerie using only the consonants while remaining faithful to the values ​​very dear to the company.

old and new

copy_2_moleskinerie2.gif where is the r?

copy_2_moleskinerie3.gif the line is there or not?