A Gift for You by Liliana Mendes from portugal
designer's own words:
Our idea is inspired on a special day for every client. On the client's birthday, the Deutsche Bank’s mobile app would look almost the same, but with a twist. The logo would become a birthday present!
After the client selected and login, a happy birthday message on behalf Deutsche Bank would come up, and the client would be offered a special Deutsche Bank product.
The present could be a certain extra banking product, like a premium deposit rate or an upgrade on a new savings account or even a bonus spread on a new credit loan, according to the client’s risk profile and banking product portfolio.
This birthday present could also appear on the day Deutsche Bank was founded, connecting to all clients and making the brand Deutsche Bank recognized worldwide.
On a simple day, how the DB app looks like
On a special day, how the DB app looks like
By clicking the app to enter
A happy birthday message from DB
The present for the client to choose