100% free by borjana stetic from croatia

The concept is based on the idea of encouraging people to use more recycled paper in everyday life, such as toilet paper, pocket tissues and so on. Original function of the slogan “100% FREE”, as a graphical solution, is visually to attract the customer, and then point out that the product is recycled or “100% cellulose FREE”. The slogan is accompanied by an illustration of the nature that creates an experience of untouched - 100% FREE nature.