words to avoid for the year 2009: advertising

with the current economic crisis consumers require straightforward, honest advertising. according to entrepreneur the number one word to avoid in advertising for 2009 is ‘free’. ads that include messages about a free product or service promotions can work well during an economic downturn, but consumers need to see the products perform well. other words on the top 10 list include ‘guarantee’, ‘really’ and ‘opportunity’.

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#1 word of the year for 2008:USA #1 word of the year for 2008: japan