wieden+kennedy teams up with duolingo to create toilet roll for those with no time to learn

duolingo’s unique fun and practical lessons allow people around the globe to practice anytime, anywhere — literally anywhere. according to social media findings, it seems that many duolingo learners like to get in their daily lessons while visiting the toilet. with those busy individuals in mind, the language learning app has once again partnered with creative agency wieden+kennedy to help launch its latest product innovation in language learning: duolingo roll. wrapped in colorful packaging and available in five different languages, the limited edition roll promises to turn your down time into productive learning time. with the launch coinciding with april fools day, we’re left to wonder whether or not the rolls will ever make it into our bathrooms…

all images courtesy of wieden+kennedy

thoughtfully designed by wieden+kennedy, for those with no time to learn, the duolingo roll is a toilet paper-based language-learning tool, available for english, spanish, portuguese, chinese and japanese speakers. made with 3-ply softness — because language learning is hard enough – duolingo roll features some of the most iconic phrases from the app, and uses repetition as a tool for learning. this 100% screen-free platform creates a daily habit that will be hard to skip.

‘duolingo understands that one of the most common barriers to learning a language is how much time it takes,’ says planning director of W+K amsterdam, thom dinsdale. ‘however, studies have found that people spend an average of 14 minutes a day sitting on the toilet. developing a new product to help learners utilize this down time was a natural extension of its multi-platform offering.’

duolingo roll launches on april 1 2021, and will be kickstarted by a very real collaboration with wework – having rolls installed in 18 of their offices’ bathrooms across china. in addition, a number of lucky early adopters will receive the first duolingo rolls in england, mexico, brazil, the us, japan and china. if the beta program is successful, the company hopes to make the duolingo roll offering available at a wider scale.