volkswagen japan transforms beetle into open-air jacuzzi

volkswagen japan transforms beetle into open-air jacuzzi

developed as a continuation of volkswagen japan‘s ‘beetle caravan campaign’, a 2013 convertible VW bug has been transformed into an ‘open-air hotspring’. overlooking mt. fuji, the idea was dreamt-up by the winner of a design sweepstakes, mr. maekawa, who had his radical concept come to life. the rear-seats of the 2-door cabriolet were converted into a space for a fully working jacuzzi, equipped with an elaborate cedar enclosure and hot water heater. rather than soaking in the waters of lake motosu, maekawa decided to make the best of the mountain view from the comfort of the newly designed ‘beet-ju’.

winner of the beetle caravan campaign sweepstakes presented with his design
video courtesy volkswagengroupjapan

‘beet-ju’ undergoes construction
video courtesy volkswagengroupjapan

‘beet-ju’ introduction video
video courtesy volkswagengroupjapan