VitrA bathroom wins three 2013 iF product design awards

water jewels by matteo thun for VitrA

taking its cue from the millenia-old anatolian tradition of ceramic art, VitrA combines superior aesthetic concepts with sophisticated technology to
redefine our relationship with water, and to reinvent the bathroom. inspired by the sociable, luxurious turkish hammam culture, a VitrA bathroom
is a living space or personal care, where to rest, read and even sit down with family or friends for a cozy chat.

the turkish brand has just received three 2013 iF product design awards for excellence in product and design quality :
VitrA’s balance tile series, new water jewels washbasins and sirius, concealed cistern control panels.

ross lovegrove, defne koz, matteo thun

design excellence
prominent international designers as ross lovegrove, matteo thun and defne koz have created collections for VitrA, which is market leader in turkey,
with more than 2,000 retail sales points and 150 exclusive showrooms in major international markets.

designboom recently visited the company’s headquarters, the new innovation center and its production facilities and is excited to bring you a
behind-the-scenes look at VitrA’s ceramic production floor.

VitrA innovation center research lab testing

the VitrA innovation center is a research centre and creative hub for the design, development and production of new raw materials,
processes and technologies for bathroom products and tiles. in addition to promoting the development of an innovation-oriented corporate culture,
it aims to open new horizons for customers and stakeholders and contribute to industry’s competitive strength through wide-reaching interdisciplinary collaboration.
as a space for learning, the center promotes open communication, the sharing of knowledge, experience, and creative ideas, as well as teamwork.
it also provides opportunities and infrastructure for young talents to develop innovative projects and university researchers to test and implement
their theoretical work. the center is also organizing events that bring together architects, designers, researchers, academics, students and technical staff.
it is located in the eskişehir-bilecik-kütahya triangle.

the VitrA innovation center’s mission is to provide an environment where the most imaginative ideas of architects and designers can be transformed into products.
with the aim of enriching and increasing the number of innovative ideas, the center monitors advances worldwide and while researching and developing
new products, materials, processes and technologies try to boost the competitive strength of the company. nanotechnology, electronics, water and energy,
sensor technology, acoustics, ergonomics and composite materials all fall within the focus of the center, which gives priority to market and technology-oriented projects.
the center also assists in the implementation of previously developed innovations.

VitrA innovation center
image © designboom

VitrA is a leading provider of bathroom solutions worldwide, and one of the few bathroom companies globally that is able to provide an
internally sourced bathroom offering. the brand is part of the eczacıbaşı group and committed to sustainable industrial growth
and to protect the environment. founded in 1942 as eczacıbaşı sanitaryware, the VitrA brand was born in 1966 and is still turkey’s leading
sanitaryware manufacturer today.

VitrA production facility

VitrA innovation center

here you can find more detailed informations about VitrA bathroom products, addresses of retailers and picture galleries.
VitrA co-sponsored of the 2012 istanbul design biennial.

VitrA bathroom wins three 2013 iF product design awards

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