IKEA’s collaboration with virgil abloh is set to release in the US on november 1, 2019. titled MARKERAD (‘marked’ in swedish), the collection is described as ‘fashion you can’t wear’, and displays abloh’s distinctive style of minimalism with ironic design interruptions.
UPDATE: read designboom’s exclusive interview with virgil abloh on MARKERAD here.
all images courtesy of IKEA
the collection includes a chair, table, day bed, rug, mirror, bed textiles, lighting, cabinet, and other accessories decorated in the designer’s signature quotation marks. a clock (“TEMPORARY”), shopping bag (“SCULPTURE”), and verdant, turf-like rugs (“WET GRASS”) sit alongside windsor chairs finished with door stop legs. other pieces include an LED-lit mona lisa wall art, and an oversized rug designed to look like an IKEA receipt.
‘it’s about elevating the anonymous, everyday icons that we use without noticing,’ says virgil abloh. ‘when we put a doorstop on one of the legs of an ordinary chair we create something unexpected—an interruption.’
the collection will be available in all IKEA US stores from november 1, 2019 starting with the MARKERAD line which will only be sold in stores. those who are interested have to go to an IKEA store on november 1, as early as 7 AM, to get inside at 10 AM. customers will need a wristband to get in and can buy only one piece of the 15-item collection at a time. you can see more of the full collection here.
project info:
company: IKEA
designer: virgil abloh
collection: MARKERAD
release date: november 1, 2019
location: US
