vinyl ad plays will.i.am track

vinyl budweiser advertisement by agência africa plays will.i.am

music and advertisement converge in a campaign by brazilian company agência africa for budweiser. the print ads, found tucked into magazines, play will.i.am‘s single ‘great times’ either on a record player or a smartphone. the printed vinyl works just like any album, but requires the right sound system. for those without the proper technology, another version of the ad has an integrated speaker to play the provided QR code. 

video © budweiser brazil

plug in any smartphone into the integrated speaker to play the song through the provided QR code 

via shakara society