UO designs sakura's elegant ballpoint pens with a cherry blossom emblem on the top

UO design office has shaped the 5th ballpoint pen for japanese brand, sakura craft_lab. to be released in early november 2020, the elegant ‘005’ model is a single color gel ink pen with a rotating feed mechanism. 

images courtesy of UO and sakura craft_lab

the sakura craft_lab 005 pen features a sleek silhouette with the brand’s iconic ‘sakura’ emblem – a cherry blossom. the form is designed by UO to gather together towards the tip of the pen, which fits comfortably to your hand and provides a gorgeous writing experience.

the edges extending from each apex of the sakura emblem at the top, disappear gently in the middle of the pen. then the line appears beautifully again towards the tip, which makes it easier for your fingers to grip. in addition, a brass weight is placed inside of the tip to provide an ideal weight balance for stable and comfortable writing.

the ballpoint pen is available in eight different colors. the body has been embossed with a tiny patterned finish, which has a slightly glossy and matte texture. the detachable clip is designed to match the sleek shape of the body and for added decoration.

each of the three cross-sectional shapes, which have different purposes, are smoothly connected

project info:

project name: sakura craft_lab 005

product design: UO

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edited by: lynne myers | designboom