the tommy cash ‘loafa’ collaboration takes over the internet 

 

estonian rapper tommy cash (TOMM¥ €A$H) is no stranger to out-of-the-box collaborations. take his 2021 project with adidas: the pair revealed an absurdly elongated version of the adidas superstar originals that made all kinds of headlines. today, keeping up with his penchant for the extravagant, cash reveals the bread-loaf-inspired LOAFA sofa and rug designed by artist gab bois, proposed to IKEA. 

tommy cash loafa
image via tommy cash

 

 

looking like a hyper-real composition of glazed bread rolls, tommy cash’s LOAFA has already taken social media by storm after the rapper shared picturs of it on his account, writing: ‘so IKEA told me if we get 10000 comments under this post they will release the loafa! lets show them that we need this foreal!!‘ so far, the post has reached over 10.9 k comments, and the internet is still waiting for IKEA’s response.

tommy cash loafa
image via tommy cash

 

 

a nod to mario bellini’s 1970s ‘camaleonda’ sofa 

 

the pictures show him sitting and lying on the sofa, sporting his ‘loaf-ers’ shoes designed for maison margiela. he even shares a detailed shot of the furniture, zooming in on an IKEA tag to hype up the 10K comments race. also taking to instagram is gab bois who gives a shout out to mario bellini’s iconic 1970s dough-like ‘camaleonda’ sofa — from which the LOAFA was heavily inspired. 

tommy cash and gab bois break the internet with bread-roll sofa proposed to IKEA
image via tommy cash

tommy cash and gab bois break the internet with bread-roll sofa proposed to IKEA
image via gab bois

tommy cash and gab bois break the internet with bread-roll sofa proposed to IKEA
image via gab bois

 

 

 

project info:

 

name: LOAFA 
featured objects: sofa and rug

year: 2022

design: tommy cash, gab bois