THE LAUGHING COW'S 90th anniversary competition results

LA VACHE QUI RIT has selected three winners for its 90th anniversary graphic design competition, organized in collaboration with designboom

designboom is proud to announce the winners of our recent ‘LAUGHING COW 90th anniversary’ graphic design competition, organized in collaboration with LA VACHE QUI RIT.

the competition asked participants to design a new, contemporary image for the brand, that will be used for an anniversary collection of silkscreened posters, T-shirts, and bags. the three winning designs will be put into production alongside the works of seven internationally renowned artists. view the complete call for entries.

982 designers from 77 countries participated, and first, second, and third place prizes were awarded.

the jury was composed of: jean charles de castelbajac, fashion designer olivier briois, head of merchandising for bel group label dalbin, contemporary creative agency

see all shortlisted submissions

and the winning designs are…

1st place: ‘frenchy vache qui rit’ by ségolène huet from france 2nd place: ‘leines’ design by : nikolo kerimov from finland 3rd place: ‘the laughing cow anniversary’ design by : aurore brunet from france

‘frenchy vache qui rit’ design by ségolène huet from france

‘leines’ design by nikolo kerimov from finland

‘the laughing cow anniversary’ design series by aurore brunet from france

1st place winner huet’s concept image of his design as a tote bag in LA VACHE QUI RIT’s anniversary product collection

2nd place winner kerimov imagines his graphic in T-shirt form