labò cultural project by the design blender at milan design week 2024

second Labò Cultural Project by the design blender

The second edition of the Labò Cultural Project, curated by The Design Blender, welcomes Milan Design Week 2024 visitors to a laboratory of discovery – a space both physical and conceptual. The industrial rooms celebrate the act of creation through an exhibition of over 40 different designers’ tangible expressions of art and design. As well as tours, guests can experience an even more open embrace of change, sensitivity, and consciousness where design, culture, and art converge with a series of talks on Wednesday, 17th April.

the second edition of the Labò Cultural Project is held in the industrial complex of the Società Prodotti Antibiotici Company (SPA) and the Rodolfo Ferrari Foundation

all images ©Nicolò Panzeri

milan design week 2024 exhibition, tours and talks

Held in the former industrial complex of the Società Prodotti Antibiotici Company (SPA) and the Rodolfo Ferrari Foundation in the Barona neighborhood at Via Biella 6, the Design Blender – a curatorial duo composed of Elsa Lemarignier and François Leblanc di Cicilia – host a new production and layout called Labò Cultural Project. The presentation investigates ‘le luxe de création’, matter, and its processing through collectible and premium design pieces created using expert craft or advanced industrial techniques. It showcases the works of over forty international designers, artists, art galleries, and design companies.

The Design Blender curates an exhibition, guided tours, and a series of talks during Milan Design Week 2024

The Labò Cultural Project features ‘Vibrazione d’insieme’, an exhibition with the French Institute on the current creative design landscape. The showcase gathers new trends and researches as a crucial description of a contemporary perception. Visitors’ exploration of the creative laboratory continues with a curated program that includes a symposium with sensorial visits, designers talks, and an AI application’s demonstration for architects.

the exhibition showcases the works of over forty international designers, artists, art galleries, and companies

Labò Cultural Project special events

Sensory tour, proposed by Salvatore Tulipano as part of the Labò Cultural Project by The Design Blender, are conceived to describe through the senses the design objects. Through a meditative approach, Salvatore Tulipano communicates shape, material, density, transparency, colors, and the history of the object to the participants in order to allow them to establish a deep contact in full consciousness. Each session of the guides are limited to 10 people

date: Monday, 15th April and Tuesday, 16th April 2024
times: 11am (French) 2pm (English), and 5pm (Italian)
reservation: [email protected]

Neverscene, co-founded by tech entrepreneurs Benjamin Chiche and Victor Mustin, is a tool that enables new concepts to be made using artificial intelligence. In the ‘Redefine Interior Design Creativity with AI’ talk, Neverscene demonstrates how guests can create something special in a playful yet powerful way.

date: Wednesday, 17th April 2024
times: 11am and 4pm

Titled ‘Giving People the power to create, or how two years almost killed us,‘ AEDITTO shows the ability to edit with technology. The interactive furniture brand and creative studio based in Paris, whose name is a combination of ‘additive’ and ‘editing’, aims to bring customization and uniqueness to contemporary homes. This is through a mixture of additive manufacturing, sustainable materials, and playful design processes.

date: Wednesday, 17th April 2024
times: 12pm

In the ‘A Wild Creative Commitment‘ talk, Studio Brichet ZIegler not only presents The Wild Chairs on show in the exhibition but also talks about their research along the last ten years of creation. The design duo, composed of Caroline Ziegler Pierre Brichet, focuses on research. Their work highlights a transversal and open vision with the specific characteristic of a technical, poetic approach at the intersection of industry and craftsmanship.

date: Wednesday, 17th April 2024
times: 1pm

Guests can journey into creation with the inhabitants of Jardin des Arts et du Design (JAD). Carole Calvez, Marta Bakowski, Tony Jouanneau, Anne Agbadou-Masson, and Luce Couillet explain how the former national ceramics school of Sèvres is a unique place to create and emulate in the ‘Craft and Design Convergence JAD’ talk. Discussions focus on how workshops, an exhibition space, and communal areas for work and exchange enable collaborative creation, innovation, transmission, and promotion of know-how for its creatives.

date: Wednesday, 17th April 2024
times: 2pm

‘Mercoeur: challenge of edition‘ questions how to revitalize a more than 50-year-old high-end furniture brand, Biobject. The talk looks at the challenge of the design company, its relationship with the designers, and the various images presented to its customers. Romain Rougier, Biobject CEO, shares the brand strategy of edition to combine design and craftsmanship.

date: Wednesday, 17th April 2024
times: 3pm

On the occasion of the reissue of the iconic 1975 Mezzaluna floor lamp by DCW Editions, designer Bruno Gecchelin discusses 12 exceptional pieces on display in ‘A life dedicated to design‘ talk. Working since the 1970s, the legendary industrial designer shares his vision of Italian design, the history of Mezzaluna, as well as his professional journey, rich in creations elevated to the status of cult objects today.

date: Wednesday, 17th April 2024
times: 5pm

visitors are welcomed to a symposium with sensorial visits, designers talks, and an AI application