TBWA paris uses flattened illustrations for McDonald's minimal print campaign

TBWA paris uses flattened illustrations for McDonald’s minimal print campaign
images courtesy TBWA paris

after the success of their ‘no logo’ close-up food photography campaign for McDonald’s in 2013, creative agency TBWA paris took the concept one step further by highlighting aspects of the fast food chain’s six most emblematic menu items: big mac, cheeseburger, fries, sundae, chicken nuggets and filet-o-fish. instead of using actual products, the campaign comprises flattened illustrations, which also features miniature golden arch motifs next to the drawings. the ‘pictogram’ advertisements are scheduled to appear on more than 2,700 outdoor displays in france, starting early june 2014.

 big mac, 2014

 french fries, 2014

 chicken mcnuggets, 2014

video courtesy TBWA paris

 fillet-o-fish, 2014

 sundae, 2014

cheeseburger, 2014