in a bid to raise awareness of plastic pollution in our oceans, the big bang presents ‘swimming in it’ – a short video of synchronized swimmers performing their routine in a pool full of rubbish. as they elegantly move through the water, their hands and feet become caught among the countless plastic bottles and bags, perfectly conveying the struggle marine animals face due to human consumption. 

 

 

plastic pollution has become one of the most urgent environmental issues of recent times. due to the 8 million plastic items making their way into our oceans every single day, macro and micro plastics are causing irrevocable damage to marine animals and plant life. with this in mind, this video intends to highlight what single-use objects are doing to the natural environment.

 

all videos courtesy of the big bang fair

 

 

as the two swimmers move and glide through the water, what would usually be an elegant performance is overshadowed by the plastic litter that gets caught on their feet and impedes the routine. when the duo come up for air, their faces are surrounded by plastic, creating a striking image to viewers that aims to encourage action to help reduce waste and clean up our oceans. the project also includes short interview clips with high school students, who, as the voice of a younger generation, make known their concerns regarding the future of our natural environment. 

synchronized swimmers in a pool full of rubbish raise awareness of plastic pollution designboom

synchronized swimmers in a pool full of rubbish raise awareness of plastic pollution designboom

synchronized swimmers in a pool full of rubbish raise awareness of plastic pollution designboom

synchronized swimmers in a pool full of rubbish raise awareness of plastic pollution designboom

 

 

project info:

 

name: ‘swimming in it’

presented by: the big bang fair