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students envision a tech-driven future at hongik’s annual industrial design degree show

HONGIK UNIVERSITY’S INDUSTRIAL DESIGN DEGREE SHOW 2024

 

Held from November 26 to 30, 2024, Seoul-based Hongik University showcased a diverse array of student projects envisioning the future of design through advanced technologies at its annual Industrial Design Degree Show. With a focus on artificial intelligence, robotics, and immersive experiences, the projects respond to the ‘new normal’ theme, reflecting a forward-thinking approach to the challenges and opportunities of modern life. Below, we dive into some of the standout concepts that showcase the creativity and technical expertise of the next generation of industrial designers.

students envision a tech-driven future at hongik’s annual industrial design degree show
Vibra
student: Hanuk Lee and Byungho Jung / tutor: Kange Lee

 

 

HANUK LEE AND BYUNGHO JUNG – VIBRA

 

Vibra revolutionizes the sports broadcasting experience by integrating XR (Extended Reality) and AI, offering soccer fans a personalized, lifelike environment to watch and engage with matches. With interactive features, fans can not only watch the game but also interact within the broadcasting service, enhancing their understanding and enjoyment of soccer like never before.

students envision a tech-driven future at hongik’s annual industrial design degree show
ROCKY
student: Jaesung Kim / tutor: Dongkyun Lim

 

 

Jaesung KIM – ROCKY

 

Designed for emergency medical responses in natural terrains, ROCKY is a mobility solution that aids in rescuing patients from challenging environments like forests and national parks. Its intuitive stretcher locker and ramp system enable a single rescuer to efficiently transport injured individuals, ensuring that patients receive prompt treatment and increasing their chances of survival.

students envision a tech-driven future at hongik’s annual industrial design degree show
Setty
student: Soyeon Kim and Yeseom Kim / tutor: Kange lee

 

 

SOYEON KIM AND YESEOM KIM – SETTY

 

Setty is an XR platform designed for independent musicians, allowing them to create immersive, interactive performances. The platform uses AI to analyze past music and fan reactions, offering tailored tracklists and virtual stage designs. Setty enables musicians to focus on their artistry by eliminating logistical barriers while delivering unforgettable live experiences to global audiences.

students envision a tech-driven future at hongik’s annual industrial design degree show
BLUP BLUP
student: Seungyeon Cho / tutor: Tate E.Y. Kim

 

 

SEUNGYEON CHO – BLUP BLUP

 

BLUP BLUP introduces a new concept in home robotics. Shaped like a stool, this AIoT home assistant robot follows users and provides real-time data about their smart home. With additional features such as charging capabilities and a built-in speaker, BLUP BLUP adds both practicality and personality to the home environment.

students envision a tech-driven future at hongik’s annual industrial design degree show
NOOQ
student: Haeun Kim and Suha Lee / tutor: Tate E.Y. Kim

 


HAEUN KIM AND SUHA LEE – NOOQ

 

NOOQ introduces a new era in mobility with a hyper-personalized, AI-driven concept for self-driving vehicles. By dynamically adjusting settings based on real-time user context, NOOQ optimizes both the driving experience and connectivity with other vehicles, creating a highly private and immersive mobility journey.

students envision a tech-driven future at hongik’s annual industrial design degree show
Plus Alpha
student: Wooil Kim / tutor: Eddie Eoh

 

 

WOOIL KIM – PLUS ALPHA

 

Designed for the digital-native Alpha generation, the Plus Alpha XR offloader combines a vehicle with a rotating and tilting board, offering a stable and immersive virtual reality experience. The octagonal, chamfered shape ensures durability and adaptability in off-road environments, while the floating seats and interface create a ‘player-centered’ experience, revolving with the user during play. Customizable features such as a detachable steering wheel and replaceable AI, allow users to personalize their offloading experience and explore virtual worlds in their own way.

students envision a tech-driven future at hongik’s annual industrial design degree show
Wet Ecology
student: Youngdong Lim / tutor: Ik Seo Choi

 

 

YOUNGDONG LIM – WET ECOLOGY

 

Wet Ecology by Youngdong Lim addresses the fragmentation of modern life, exploring Zygmunt Bauman’s notion of ‘Liquid Modernity.’ The stage design symbolizes the erosion of solid, reliable structures, presenting an environment where individuals can reflect on the instability of contemporary society and search for new paths forward.

students envision a tech-driven future at hongik’s annual industrial design degree show
DAIZE
student: Jeongyeon Hong / tutor: Tate E.Y. Kim

 

 

JEONGYEON Hong – DAIZE

 

DAIZE merges the tactile appeal of analog interfaces with the power of generative AI to create a unique music experience. Featuring intuitive controls and dynamic visuals, users can remix and personalize music while enjoying an immersive, multisensory environment. With a foldable design and bold two-tone colors, DAIZE doubles as both an interactive music tool and a bold interior piece.

students envision a tech-driven future at hongik’s annual industrial design degree show
amulet
student: Myungeun Koh and Changjun Eun / tutor: Kange Lee

 

 

MYUNGEUN KOH AND CHANGJUN EUN – AMULET

 

Amulet takes a traditional concept of the wish stone and reimagines it through AI. This smart service helps users turn their aspirations into actionable goals by integrating with calendars and adapting to daily routines. Personalized suggestions for health, self-growth, and work ensure that users stay on track while visually reflecting milestones as they progress.

students envision a tech-driven future at hongik’s annual industrial design degree show
CHIC2CHIC
student: Seoyun Choi and Minha Hyung / tutor: Dongkyun Lim

 

 

SEOYUN CHOI AND MINHA HYUNG – CHIC2CHIC

 

CHIC2CHIC is an AI fashion styling mate that lets users personalize their style within a dynamic algorithmic ecosystem. With its portable device, users can capture looks, exchange style preferences, and create new fashion ideas. It also offers voice-interactive styling and shopping tips.  Beyond functionality, CHIC2CHIC serves as a statement piece, reflecting individual taste and making personal style more dynamic in a future where preferences hold tangible value.

students envision a tech-driven future at hongik’s annual industrial design degree show
eoriyeon
student: Gahyung Lee / tutor: Joo Yun Kim

 

 

GAHYUNG LEE – EORIYEON

 

Eoriyeon aims to regenerate the Soje-dong district of Daejeon, preserving its colonial-era railway workers’ houses while introducing new cultural vitality. The multifunctional space includes a workcation village, artist residences, and a café, balancing heritage conservation with contemporary uses and offering a sustainable future for this historic neighborhood.

students envision a tech-driven future at hongik’s annual industrial design degree show
Maison Margiela Origin
student: Habin Lee / tutor: Joo Yun Kim

 

 

HABIN LEE – MAISON MARGIELA ORIGIN

 

Maison Margiela Origin is an archive showroom in Paris, connecting founder Martin Margiela with the brand’s heritage. The space reimagines Margiela’s private fashion shows as an open, interactive experience. Visitors leave red tabi footprints on the runway, echoing the 1987 catwalk and symbolizing the link between Margiela’s past and future. The showroom and white culinary space use Margiela’s signature visual language, enhancing the brand experience and reinforcing its core essence.

students envision a tech-driven future at hongik’s annual industrial design degree show
Collapse
student: Seungju Lee / tutor: Ik Seo Choi

 

 

SEUNGJU LEE – COLLAPSE

 

Within an immersive show, the Collapse EP by Aphex Twin is reimagined, drawing from the album’s visual identity and reinterpreting the context of Stonehenge, a historical site for shared rituals. This connection links ancient practices to modern DJ performances. The stage mirrors Stonehenge’s layout, with pillars outfitted with LEDs and audio systems that respond to the music. A mix of all five tracks from the Collapse EP guides the sequence of performances, merging sound and visuals to create a cohesive live experience.

students envision a tech-driven future at hongik’s annual industrial design degree show
Non_Dictionary
student: Yein Son / tutor: Ik Seo Choi

 

 

YEIN SON – NON_DICTIONARY

 

Through spatial design, the exhibition invites participants to rediscover their individuality, evoking dynamic movements and experiences that redefine identity beyond set frameworks. Inspired by the animation ‘Non_Dictionary,’ the exhibition’s design responds to audience movements, pausing and playing in sync with their actions. Audience members become the protagonists, driving the narrative and transitioning scenes to create their own story.

students envision a tech-driven future at hongik’s annual industrial design degree show
ELEMENTAL
student: Seongho Lim / tutor: Eddie Eoh

 

 

SEONGHO LIM – ELEMENTAL

 

Elemental is a robotic mobility ecosystem designed for families seeking a blend of work and leisure in nature. The project combines automation, flexible furniture, and robotic companions to create a mobile base camp. Families can explore the outdoors while enjoying a comfortable, adaptable living space, fostering deep connections and lasting memories.

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families can explore nature and balance work and leisure at a robotic, automated base camp

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