stone designs uncovers moremoto store as a cultural melting pot in madrid

located in madrid and furbished by stone designs, the moremoto store offers a cultural melting pot where one can find references to different traditions. from the american discipline of the sixties and seventies to the typical japanese architecture and details of persian aesthetics, this motorbike store blends into a vibrant setting that dazzles visitors with no excessive fanfare.

main counter made of sheet and red neon lights, evoking american architecture of gas stations and diners
(above and main) image © alberto monteagudo

for the moremoto store, stone designs has incorporated colors as a way to distinguish the different spaces and brighten up the subtle tones of wood. even more, the entire space seems to contrast as a whole. on one hand, there is the main counter made of sheet with red neon that evokes an old american gas station, motels and diners. on the other, a big wooden table at the entrance made of rice paper lamps and the panelled ceiling both depict one of the gompachi restaurants of tokyo.

stone designs moremoto: equipment area
image © alberto monteagudo

the overall atmosphere is emphasized with classical motorbikes hanging from the ceiling and on top of the counter. the wooden slats on the walls add color to the project and make up a display system, which has been tailor-made for the project and where all elements have been designed so that each product is showcased as in a boutique store. materials have been carefully selected to highlight each other; each one speaks about the space where it is located. for example, the distressed tiles at the spares area remind of an old garage while wood is used as a common factor on walls and floors — except for the kids’ area, where the blackboard allows them to play in their own area. marble and Persian rugs are the final touch of this lively store full of materials speaking about quality, tradition and compromise.

area specially designed for kids
image © alberto monteagudo

as for the lighting design, the aim was to get a theatrical effect by painting the top of the nave with black. this way, the reference of the space is lost and there is a dramatic quality in each display area — emphasizing the project and leaving the walking area dark. by doing so, the client feels tucked in and less observed.

entrance view
image © alberto monteagudo

japanese-influenced wooden ceilings
image © alberto monteagudo

subtle and dark tones of wood are contrasted by neon-colored displays and wears ( as seen on the right)
image © alberto monteagudo

display system carefully tailor-made for the interiors of this store
image © alberto monteagudo 

the distressed tiles at the spares area remind of an old garage
image © alberto monteagudo

resting area
image © alberto monteagudo

motorbike knolling
image © alberto monteagudo

bold colors are embedded all through the space, for display and distinction
image © alberto monteagudo

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: lea zeitoun | designboom