sony partners with fashion label auria to upcycle headphone wires into travel accessories

sony partners with fashion label auria to upcycle headphone wires into travel accessories

sony has partnered with sustainable swimwear label, auria, to design an eye-catching collection of travel accessories made from redundant headphone wires. the new ‘h.ear’ headphones have removed the need for a wired connection while ensuring the same great sound quality but without the worry of getting tangled up in wires. created using over 113 metres of wire, the unique accessories collection mirrors the five vibrant colours of the ‘h.ear’ range. the sony + auria ‘fashion unplugged’ collection includes a lime yellow passport cover, bordeaux pink sunglasses case, cinnabar red beach bag, viridian blue smartphone case and charcoal black beach slides. 

to celebrate the japanese technology company’s new ‘h.ear on wireless NC’ headphones, the accessories range has been inspired by travel scenarios synonymous with losing yourself in music – whether it be the daily commute or simply relaxing at the beach.

director and designer at auria, diana auria commented: ‘the opportunity to partner with sony on such an innovative project was amazing.  I am a long term champion of sustainable fashion, and the headphone wires have been a great material to upcycle and design with. they have made really fun, colourful and durable travel products’.

the travel capsule collection has been created to complement sony’s new range of single-colour, fuss-free headphones, which in addition to offering perfect sound and form-fitting comfort, also act as an eye-catching accessory. NFC and bluetooth technology in the wireless headphones have removed the need for a wired connection, giving an authentic sound without getting caught up in the cables. this technology allows a seamless connection by simply touching an NFC-enabled device to the headphones before streaming music.

the headphones are also equipped with a digital noise cancelling function that instantly makes ambient sounds fade away, allowing listeners to focus on the music and nothing else.