sodastream MIX + alchemy lounge by yves béhar at milan design week

sodastream MIX + alchemy lounge by yves béhar at milan design week

on the occasion of milan design week 2015, sodastream unveils a revolutionary machine that is set to disrupt the world of mixology. over the last several years, experimental molecular cocktail mixing has created quite a movement, with specialized liquid laboratories opening up across the globe. while the scientific side of mixology has been well established — extending from the techniques utilized in molecular gastronomy — there has been very little innovation regarding new equipment, tools and technology to further enhance this industry. the ‘sodastream MIX’ designed by yves béhar is a response to this ever growing trend, to host more elaborate cocktail parties on a commercial level, but also within the domestic domain. 

‘sodastream MIX’ designed by yves béhar

the ‘sodastream MIX‘ concept has been developed as the first appliance to carbonate, any and all liquids — from pure fruit juices to alcoholic beverages — bringing forth a renewed cocktail experience that intensifies the senses. the compact appliance opens up a new product category for the bar industry and has been envisioned as a fully integrated and connected device. as the first of its kind, the machine offers sophisticated home users and professional bar tenders opportunities to explore and share recipes and mixology ideas with others around the globe, making the ‘sodastream MIX‘ a truly social experience — set to bring forth huge opportunities for innovation, creativity and debate revolving around ‘the future of the bar’.

the MIX has integrated bluetooth that allows users to access recipes and mixology ideas online

‘after two years in development, MIX’s advanced technology has already garnered admiration from the world’s leading beverage professionals, who believe the unrestricted use across all drink formats will stimulate new beverage possibilities. the MIX combines technological breakthrough with the most advanced user interface ever seen in kitchen appliances and most importantly it allows home users & professional mixologists to create new exciting beverages they could have not done before! this is the most innovative product sodastream has ever put forward.’ – yaron kopel, chief innovation & design officer at sodastream

‘the MIX reveals an entire new generation of sodastream products that the company has been developing for the last few years. its potential is tremendous and we are extremely excited to unveil it in milan.’ – daniel birnbaum, CEO at sodastream

detail of the touchscreen that allows users to engage in a more global social experience

‘MIX opens the door for a new category of beverages, with a connected kitchen appliance unlike anything in existence. beautifully crafted physically and digitally, the machine puts innovation in your hands, and lets you share your creations with the world. because, in the end, who wants a gin and tonic when there is new alchemy opening new tasty worlds?‘ says yves béhar, CEO and founder at fuseproject

debuting within teatro versace, in piazza vetra 7, milan, all that the ‘sodastream MIX‘ has to be offered will be showcased and demonstrated at the ‘alchemy lounge’, also designed by béhar. the dynamic diamond-shaped pop-up bar will house the MIX devices and laboratory tools, and have professional mixologists transformed into flavor scientists, providing 360° service to visitors who will be able to experience the effervescent possibilities of the machine, delivering a new beverage experience.

exhibition open to public all days
april 14 to 17 2015, 10:00 am to 6:00 pm
press tour april 13, 11:00 am to 1:00 pm

@ teatro versace
piazza vetra, 7
within the 5vie art + design district in milan

DESIGNBOOM x SODASTREAM host two talks on april 15th and 16th, from 4-6PM, in which the leaders of the design industry will engage in conversation with the protagonists of the culinary and mixology world, to elaborate on the notion of ‘the future of the bar’.

JOIN THE TALK OF THE TOWN!

april 15
4:00 – 6:00 pm

with
yves béhar, founder and CEO of fuseproject, san francisco
carlo cracco, michelin-star chef, ristorante cracco and carlo&camilla, milan
carlo ratti, innovation and design, professor at MIT directing the SENSEable city lab, massachusetts / turin

april 16
4:00 – 6:00 pm

with
yves béhar, founder and CEO of fuseproject, san francisco
alexander josephson, co-founder of partisans architecture, toronto
marcio kogan, founding principal of architecture studio mk27, sao paolo

birgit lohmann, founder and editor-in-chief moderates the DESIGNBOOM x SODASTREAM talks
@ teatro versace
piazza vetra, 7
milan

the symposium is free so if you are in town, we encourage you to join us! more information about the DESIGNBOOM x SODASTREAM talks can be found here.