SOAPBOTTLE by jonna breitenhuber is a liquid hygiene product packaging made from soap

on average, we use eleven bottles of shower gel and ten bottles of shampoo every year, resulting in about 75 kilotons of plastic waste — about a thousand full olympic swimming pools. but why is a product that is used for about a month made of a material that takes an average of 500 years to disintegrate? developed by berlin-based designer jonna breitenhuber, SOAPBOTTLE aims to solve this problem by creating a packaging for liquid washing substances from, yes that’s right, soap.

images courtesy of jonna breitenhuber

SOAPBOTTLE by jonna breitenhuber incorporates the concept packaging-free cosmetics by turning the product itself into its own packaging. soap is made of natural resources and is biodegradable, therefore waste can be completely avoided. as the contents of the SOAPBOTTLE are used up, the soap packaging slowly dissolves. the remains of the bottle can be used as hand soap or reprocessed into detergents or cleaning agents.

the characteristics of the packagings we’re used to drastically change when using SOAPBOTTLE. obviously, a soap packaging is — contrary to plastic — not unbreakable, it is water soluble, and the surface becomes slippery when used. breitenhuber has taken these disadvantages and turned them into design elements: the concept plays with the process of dissolution, with the transformation of the objects and the individuality arising from these aspects, highlighting the aesthetics of things that are meant to last only for a short time. 

project info:

name: SOAPBOTTLE

designer: jonna breitenhuber