norwegian architecture and design firm, snøhetta, is known for its diverse portfolio ranging from masterplans to brand and graphic design. most recently, the firm designed the exhibition ‘vestre: folk + form’ in oslo, norway. the installation celebrates the 70th anniversary of vestre, a norwegian family-driven furniture manufacturer known for its colorful, high-quality, and long-lasting designs.
all images © calle huth
in honor of the company’s milestone, snøhetta designed the exhibition and book set, titled ‘folk+form’. through exhibited work, art pieces, film, text and photography, the installation and books pay tribute to vestre’s design and commitment to make quality and sustainability accessible on a global scale. past works by vestre include urban furniture interventions in important public spaces such as times square in new york and at king’s cross, london.
the colorful perforated panels recreate vestre’s colorful identity
snøhetta’s close relationship with vestre’s work led to a thoughtful and detailed representation of the furniture brand’s graphic identity. having been involved in both the design of vestre’s production facility of torsby (2013) and the refurbishment of the company’s headquarters and showroom (2017), the firm applies and synthesizes previous concepts and work of a 70-year old brand into both exhibition and books. the exhibit will be on view at DogA (the norwegian center for design and architecture) until september 3, 2017.
the display panels are transparent, creating a dynamic navigation through the exhibition
the silhouettes of people incorporate human-centered design as a thematic element
layers of color are juxtaposed through the perforations
distinct views can be created by the different colored panels
the text focuses on different elements of vestre’s 70-year legacy
the graphic elements used in the exhibit are also present in the accompanying book, also titled ‘folk + form’
the exhibit is held at the norwegian center for design and architecture
