simon pengelly identity by spin

spin recently designed a new identity for british furniture designer, simon pengelly. at the core of the program is a capital P made from vertical stripes – various amounts of stripes are used to created different iterations of the logo.

‘the the idea for simon’s identity came from a visit to his workshop and noticing the graphic stripes on the edge of the plywood used on one of his chairs.’ – spin

read our interview with tony brook – founder and creative director of spin

business card (front)

 
business card (back) 

business cards

compliments slip 

compliments slip 

compliments slip 

website – ipad  version