shiro studio’s glassware set for peroni nastro azzurro balances tradition and innovation

creative director andrea morgante of london-based shiro studio has designed a glassware range for peroni nastro azzurro UK, one of the most successful premium beer brands worldwide. the collection follows morgante’s desire to update his brand’s glassware identity, whilst promoting its own italian heritage and craftsmanship. for that, he drew influence from the glass making process, working closely for several months with an italian-based glass manufacturer specialized in borosilicate glassware. 

the glassware range for peroni nastro azzurro 
all images © shiro studio

as andrea morgante expresses it, ‘to redesign the iconic peroni nastro azzurro glass is an exquisite, delicate challenge: the current glass is iconic so I wanted to introduce a considerate evolution rather than a forceful, arbitrary remodeling. […] I was equally interested in exploiting the optical quality of the borosilicate glass, one of the clearest, lightest and most durable types of glass available, exploring how light could be compressed and refracted through the liquid by using variations on the glass thickness. not many artisans can skilfully handcraft borosilicate glass and i had the privilege to work closely for several months with one of the few pyrex glassmaking companies located in north-eastern italy’. 

each glass features a specific volume, extending the range’s flexibility

the current glassware collection comprises four different pieces, featuring different volumes, from the 568ml pint glass to a 200ml tumbler for peroni-based cocktails. furthermore, the internal ribbed surface has been specifically developed to maximize the nucleation process –delivering a better taste and drinking experience. the set is currently being released in selected venues across the united kingdom.  

every single glass is handmade in italy by skilled artisans specialized in borosilicate glass making

the glassware design establishes a visual coherence with existing products

the family of glasses strikes a balance between tradition and modernity

the internal ribbed surface has been specifically developed to maximize the nucleation process

despite subtle dimensional variations, each glass conveys the same sense of visual coherence

CNC routed graphite molds are used during the blowing process

light diffraction is enhanced thanks to the internal ribbed surface

each glass is crafted using borosilicate glass, super clear, lightweight and highly durable

andrea morgante of shiro studio working closely with glassmaking artisans

glass making process at the manufacturers workshop in italy

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edited by: lea zeitoun | designboom