this punctured movie ticket allows users to see their seat using the cinema screen

designer li peitong has unveiled a new award-winning design for a movie ticket. dubbed the shiny movie ticket, the design proposes a hollowed-out printing technology to print the seat and row number on the paper, allowing users to use the light emitted by the screen to see their seating location.

all images courtesy of li peitong

we have all entered a movie theater where the lights are already off and we can’t see the seat on the ticket and turning on our phone screens means people around will probably feel uncomfortable. to solve this problem and aid late-theater comers to find their seat easily, the shiny movie ticket assures users only have to hold the shiny movie ticket and aim it at the cinema screen, allowing them to identify their seat quickly, clearly and conveniently without affecting the audience.

the shiny movie ticket was awarded the A’ design award winner for idea design category in 2018.

project info:

name: shiny movie ticket
production / realization technology: print and hollow print
specifications / technical properties: 100mm*60mm*0.5mm
tags: movie ticket, hollow, light, user experience
research abstract: carefully observe and discover the pain points of the product in your life
challenge: proper ratio of hole diameter to font size
team members: peitong li, lu wang, xin che, jingyao xu and anqi liu
image credits: li peitong, 2018