shinobu koizumi designs swinging clothes hanger for yuragi

shinobu koizumi designs swinging clothes hanger for yuragi
all images courtesy of shinobu koizumi

suspended from the ceiling, this swinging clothes rack by japanese designer shinobu koizumi for japanese retail store ‘yuragi’ features as a prominent window display. the hangers are attached by long steel rods with weights at the top, helping them to move. the device gently rocks backwards and forwards like a pendulum, inviting customers to touch the clothes, remove the items from their hangers and to make a purchase. the edge of the store is lined with park benches that aren’t intended for sitting, but instead are used as tables to hold folded clothes. the overall aesthetic creates a relaxing park-like atmosphere, helping to soften the cool white interior.

entrance to the store

the entrance is located to the side so it doesn’t disturb the main interior display

central hangers swing slowly to attract customers inside to touch the soft well-made materials

the swinging hangers are suspended from the ceiling by long steel rods

customers can stop the swinging hangers to remove and buy clothes

view showing folded clothes on the bench tables and a hanger pipe on the wall side

the curtain behind the main counter is a fitting room, the stockroom and office are inside the wall on the right

layout of yuragi store

a first sketch of yuragi store, showing a relaxing image

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