SBB railways debuts starbucks' first on-board concept store

SBB reinvents the railway experience with starbucks on a train
all images courtesy starbucks

starbucks has recently introduced a new concept store for coffee consumption. the beverage brand has collaborated with swiss railway company SBB to introduce their first commercial shop on a train. the new space has been designed with a focus on comfort and functionality, providing a lounge-like experience for travelers to relax and enjoy their journey on. the car is split between two levels, outfitted with a color palette influenced by coffee shades and tints – from dark roasted brown beans to white steamed milk colorways – and provides seating for 50 people. the exterior of the red and white train facade is branded with the starbucks logo including additional graphic design motifs, such as white icons to represent menu items like espressos and muffins.

the first starbucks train is scheduled to run from geneva airport to st.gallen in switzerland on november 21 at 06:36am.

SBB reinvents the railway experience with starbucks on a train
video courtesy starbucks

‘it was an incredible and rewarding challenge to design our first ever starbucks store on a train,’ explains liz muller, director of concept design for starbucks. ‘we had to combine functionality and beautiful design, whilst taking into account a variety of factors such as constant movement of the train, space limitation and stringent safety regulations. this is one of the smallest espresso bars and stores we have ever designed and is a result of a unique collaboration of experts, including local designers and engineers from SBB.’

the interior boasts a color palette influenced by coffee colorways, from dark roasted brown beans to white steamed milk

each table has its own number to support table service – customers can order from their seats, having drinks delivered

the starbucks service and experience remains consistent from their stores

the space has been designed to provide an lounge-like area for travelers to relax and enjoy their journey

the interior is outfitted with custom leather seating and raw-edge wooden tables

graphic design motifs include white icons to represent menu items including beverages and muffins