salone del mobile milano 2016 - come to the 55th year of wow in design

salone del mobile milano 2016 – come to the 55th year of wow in design

this year marks the 55th edition of the international salone del mobile in milan — the world’s most important event on the design calendar. the week-long program brings forth special events, exhibitions and product presentations, where everyone who’s anyone on the international furniture and manufacturing scene comes together to observe and get-in-tune with the latest industry developments. the salone del mobile is the place where new products are launched annually, and is the must-see sectoral appointment every year, continuously reaffirming milan’s role as the capital of design. from april 12th-17th, 2016, over 300,000 exhibitors from more than 160 countries will be showcased at the city’s fairgrounds in rho.

as it is an even calendar year, the 2016 salone del mobile presents the biennial eurocucina exhibition, its collateral event FTK (technology for the kitchen); alongside the international bathroom exposition. spread out over 23,000 square metres, eurocucina brings forth 120 international brands who will highlight their quality kitchen products, responding to the steady rise in demand for functionality from increasingly savvy consumers. featuring 40 exhibitors over 12,000 square meters, the collateral FTK (technology for the kitchen) presentation is dedicated to built-in electrical appliances and cooker hoods; and related cutting edge technology that has been developed for the world of cooking that bring an innovative dimension of connectivity to the realm of the kitchen. the accompanying international bathroom exhibition, with 200 exhibitors spread over 19,000 square meters, is set to showcase innovative solutions for personalizing the domestic space with a particular focus on wellness and self-care.

salonesatellite program of the salone del mobile again highlights the new generation of designers and architects

now in its 19th edition, the annual salonesatellite program of the salone del mobile again highlights the new generation of designers and architects (under the age of 35). acting as a platform for these young creatives to share their work to the public and potential manufacturers, this year’s theme is ‘new materials, new design’ and will underline the mediums and production techniques they employ in their contemporary practice. designers will present one or two projects that dovetail with product categories at the biennial eurocucina and international bathroom exhibition.

accompanying the main fair programme, 2016 will see the salone del mobile host three collateral events within and outside of its main fairgrounds, dedicated to concepts of living, classic furnishing and architectural finishings respectively, including a short film directed by matteo garrone — director of the well-known film gomorra, based on the best selling book by roberto saviano.

‘before design: classic’ tells the story of the classic, understood as a cross-cutting category of living

at the fairgrounds, paying homage to what came before ‘actual’ design, is ‘before design: classic’ — an exhibition which reflects on the definitive soul of contemporary living, accompanied by a short film the multi-award winning filmmaker matteo garrone. brought together under the artistic direction of studio ciarmoli queda, the display and film collectively tell the story of the classic, understood as a cross-cutting category of living, traversing the various eras, while preserving its own constant actuality. ‘before design: classic’ is associated to the art, design, cinema and creativity, related to the realization of the classic, offering a look at how it breaks conventions through time and space; standing as an absolute spur for building new lifestyles, a new world, a new future. set within a scenario in which the classic piece conserves and reasserts itself as a protagonist, ‘before design: classic’ will shed light on untapped areas of discovery and knowledge, surprising and enriching the traditional idea of the classic style mixed with new interpretations.

the exhibition features a film in which young custodians of taste, recover various precious objects
‘before design: classic’ highlights gold fitted furniture, sparkling crystals that have escaped destruction
director matteo garrone

‘STANZE. altre filosofie dell’abitare’ – ‘ROOMS. novel living concepts’

off-site, within the ambit of the XXI triennale international exhibition, the salone del mobile hosts ‘ROOMS. novel living concepts’ — an exhibition curated by beppe finessi, at the palazzo dell’arte in milan from april 2nd to september 12th, 2016. over the last 50 years, there has been little reflection on the profession of interior architecture. expositions such as ‘colours and shapes in today’s home’ at villa olmo, como in 1957; ‘la casa abitata’ at palazzo strozzi, florence, 1965; ‘the domestic project’ at the triennale di milan, 1986; as well as the seminal groundbreaking MoMA exhibition ‘italy. the new domestic landscape’, new york, 1972, expressed that there was no lack of ‘interior environment’ projects. however, the creative discipline has remained a severely undervalued sphere of design over the years, even though it is a prime field of exploration, study and reflection regarding our understanding of how our environment impacts our everyday lives. ‘ROOMS. novel living concepts’ is geared at underlining a particular remit of interior architecture and providing a vision of home living projected towards the future. twenty years since the last triennale, and 30 years since the last great exhibition on interiors, the exhibition invites 11 interior architects and designers — alessandro mendini, andrea anastasio, carlo ratti, duilio forte, elisabetta terragni, fabio novembre, francesco librizzi, lazzarini e pickering, manolo de giorgi, marta laudani and marco romanelli, and umberto riva — to envision domestic spaces that illustrate their own philosophies and concepts of living. the show will be accompanied by a brief historical overview that introduces the subject and places in its historic context through stories, referencing great achievements of past masters for whom interior architecture was their first professional sphere, and a privileged place for their observations on the subject.

protagonists of ‘STANZE. altre filosofie dell’abitare’ – ‘ROOMS. novel living concepts’
‘STANZE. altre filosofie dell’abitare’ – ‘ROOMS. novel living concepts’
living concept by carlo ratti associati
 
‘STANZE. altre filosofie dell’abitare’ – ‘ROOMS. novel living concepts’
living concept by fabio novembre 

‘STANZE. altre filosofie dell’abitare’ – ‘ROOMS. novel living concepts’
living concept by fabio novembre (detail)

‘STANZE. altre filosofie dell’abitare’ – ‘ROOMS. novel living concepts’
living concept by alessandro mendini

‘STANZE. altre filosofie dell’abitare’ – ‘ROOMS. novel living concepts’
living concept by duilio forte
director matteo garrone

the mall porta nuova within the brera design district will be the venue of a brand-new event, conceived in collaboration with MADE expo for milan design week. ‘space&interiors‘ showcases the finest architectural finishes as part of a concept designed to offer visitors a unique, multi-sensory and immersive experience. presented alongside the exhibition ‘new components code’, ‘space&interiors’ is dedicated to architects, designers, local and international buyers interested in the latest trends related to this sector, and will bring together a select group of the most significant products of architectural finishings from a number of companies. curated by migliore+servetto architects, ‘space&interiors’ leverages a new map of living — a manifesto of architecture within which materials and ideas are combined to offer an opportunity to read and interpret the latest movements and progressions in interior design. ‘space&interiors’ explores the narrative interface between a variety of materials offered by a specialized group of companies who manufacture groundbreaking, leading-edge components, including: architectural glass, doors, finishes, floors, gazebos, handles, home entertainment, surfaces, windows and façades etc.

the main expo of ‘space&interiors’ will be accompanied by the presentation of the best projects coming out of the ‘space&interiors’ factory competition. open to students (aged 18-30) enrolled in architecture and design courses at italian universities, it asks young creatives to sum up their interpretation of the topic ‘the codes of contemporary living’ through a brief video and manifesto. they are asked to develop the relationship between finishes and the elements that define the living environment, including a variety of materials — in search for a specific identity. for more information, visit: www.spaceinteriors.it

 
curated by migliore+servetto, ‘spaces&interiors’ showcases the finest in architectural finishes

the 55th edition of the salone del mobile will mark a rebirth for the historic event, renewing it as a contemporary icon. the combination of events which are scheduled for this year will once again bring milan to the forefront of the design world; and re-establish its position as the leading forum for ideas, creativity, innovation and technology for business, operators and visitors, showcasing the latest home living styles and advanced design trends.