sagmeister & walsh animates appy fizz campaign with colorful carbonated bubbles
all images courtesy of sagmeister & walsh
new york-based design studio sagmeister & walsh has realized the rebrand campaign and identity for a sparkling apple juice brand in india called appy fizz. the new visual system gives personality to the motif of carbonated bubbles through a dynamic graphic language of three-dimensional circles and polka-dots. from the print campaign to the television commercial, a distinct spherical pattern and a bold color palette of black, white and red is seen across the various mediums, uniting them under a cohesive look and feel.
the campaign gives a bold identity to the sparkling apple juice brand
sagmeister & walsh worked alongside brand ambassador and bollywood star priyanka chopra for the TVC to create a striking short film. in the film, priyanka ‘sheds’ the sweeter tone of the brand’s past for a stronger and sexier image that will carry through future campaigns. the project has been featured across india, specifically targeted to major markets like mumbai and delhi. appy fizz is highlighted through a large television presence, outdoor campaigns, large-scale digital advertising and activation, print, and cinema advertising.
dynamic gifs animate the repeated motif of carbonated bubbles
sagmeister & walsh worked alongside brand ambassador and bollywood star priyanka chopra
the dynamic graphic language comprises three-dimensional circles and polka-dots
a spherical pattern is featured in a bold color palette of black, white and red
supporting graphics adopt the color scheme and halftone dot effect
priyanka chopra embodies the brand’s bold and sexy new look
animations play with the apple motif and its integration with the dotted pattern
white and black circles envelop the bollywood star
sleek black packaging defines the visual system of the vessels
black surfaces are interspersed with gold labels and red bottle caps
the appy fizz instagram is updated with new graphics daily
project info:
creative/art direction: jessica walsh, stefan sagmeister
lead design: jessica walsh, felipe rocha
designers: daniel brokstad, fumi omori, liron ashkenazi, pol solsona, simón sepúlveda, zipeng zhu
animation: daniel brokstad, esteban diácono, karan singh, pedro veneziano, zipeng zhu
TVC: vallée duhamel
3D artists: esteban diácono, pablo alfieri, pedro veneziano
photograph: leda & st. jacques
retouching: lutz + schmitt
website development: nicholas pyle
