royal college of art X umbro

image courtesy of umbro

royal college of art students recently exhibited their work at umbro’s design studio in manchester’s northern quarter. the works show student’s responses to a brief set by umbro, which asked if the brand needed to re-adjust their vision to come into line with what ‘britishness’ actually means now?

image courtesy of umbro

‘obviously, these ideas are a long way from the football shirts and sportswear that we put onto the pitch, but there are some links between the two if you look close enough. whether it’s football boots produced using the same technique as that which goes into making cars, or jumpers that make it easier to explain the offside rule, this collection from the RCA underlines just how much football is ingrained into our culture.’

image courtesy of umbro

image courtesy of umbro

image courtesy of umbro

more info and images here.

design-aerobics 2010: sports course if you are interested in sports design, you may be interested to know that designboom will hold an online design education course on this topic. more info be found here.