roger vivier celebrates miss viv' l'arcobaleno bag by bruno frisoni with ambra medda

roger vivier celebrates miss viv’ l’arcobaleno bag by bruno frisoni with ambra medda
image by joe schildhorn

during the 2014 edition of art basel miami beach, acclaimed shoe designer bruno frisoni presented an exclusive handbag, luxuriously named ‘miss viv’ l’arcobaleno’. french luxury house roger vivier held a private luncheon hosted by model and fashion maven ines de la fressange to celebrate the limited edition piece and its muse, ambra medda — former founding director of design miami/ who has now gone on to co-found online design store l’arcobaleno.

the limited edition piece, ‘miss viv’ l’arcobaleno’
image by joe schildhorn

the ultra-glamorous miss viv’ bag was born in 2009 dedicated to france’s then first lady carla bruni-sarkozy, and each year its design continues to evolve. on display in tall glass pedestals around the EDITION’s matador bar — the ‘miss viv’ l’arcobaleno’ bag visually links to medda’s l’arcobaleno digital retail space; the word ‘l’arcobaleno’ in italian meaning ‘the rainbow’, which is reflected in its aesthetic through a glittering gradient of vibrantly colored sequins. at the event, guests were offered bespoke, illustrated cookies and folding paper fans that flashed a drawing by frisoni depicting himself, de la fressange and medda. the interior décor of the venue had been designed to reflect the ‘miss viv’ l’arcobaleno’ purse, with tonally similar throw pillows scattered around the room and a matching DJ booth.

a glittering gradient of rainbow sequins canvasses the bag’s exterior
image by joe schildhorn

amongst the glamorous guests were french art collector and philanthropist jean pigozzi, actress freida pinto, designer edward barber, tod’s ceo & president diego della valle, nadja swarovski, mia moretti and livia firth.

image © designboom

shoe designer bruno frisoni has presented the exclusive new handbag at art basel miami beach 2014
image by joe schildhorn

at the event a video projected impressions of ambra medda, the muse for ‘miss viv’ l’arcobaleno’ bag by bruno frisoni
photo by designboom

the DJ booth was clad in the same sequined pattern featured on the ‘miss viv’ l’arcobaleno’ bag
image by joe schildhorn

the DJ booth was adorned in sequins expressing the bag’s aesthetic
image © designboom

the statement handbag has been on display in tall glass pedestals around the EDITION’s matador bar
image by joe schildhorn

the decor of the room emulates the design of the shimmering bag
image by joe schildhorn

tones sourced from the bags are prevalent throughout the interior of the luncheon space
image by joe schildhorn

the bar was equipped with copper pineapple-shaped cocktail shakers

up close of the festive bar accessories
image by joe schildhorn

custom cookies had imprints of bruno frisoni’s drawing (featured on giveaway fans), as well as the ‘miss viv’ l’arcobaleno’ bag
image by joe schildhorn