reel elastic bike frame storage system by areum jeong
all images courtesy areum jeong
developed in collaboration with yeongkeun jeong, san francisco-based designer areum jeong has devised a clever storage system that wraps around one’s bicycle frame with little more than two buckles. unlike existing bike accessories with one purpose, the multi-use addition can contain and transport goods such as sports equipment, groceries or the everyday essentials. entitled ‘reel’, the elastic contraption is organized via sticky rubber dividers, which ensures proper spacing for installation. the concept allows users to customize patterns and different wraps, each adapting to different frames and sizes.
custom wraps for different sized frames
installation detail
rubber sticky guides for accurate installation
rubber guide installation detail
buckles to secure the elastic storage volume
material testing
sketch models + scale prototyping the ‘reel’
