reebok forever floatride GROW: first ever plant-based running shoe

building upon their cotton + corn lifestyle collection from 2018, the reebok forever floatride GROW is said to be the first ever plant-based running shoe. its design replicates the silhouette of the brand’s forever floatride energy model, but now pairs sustainability with high performance. as they reduce their use of petroleum-based plastics, reebok’s new design has been made with castor beans, algae, eucalyptus trees and natural rubber, which are all sustainably sourced.

all images courtesy of reebok

‘with forever floatride GROW, we’re replacing oil-based plastic with plants,‘ said bill mcinnis, vice president, reebok future. ‘the biggest challenge in making a shoe like this was developing plant-based materials that could meet the high performance needs of runners. during the three years we spent developing this product, we heard loud and clear that the idea of a plant-based running shoe resonates strongly with serious runners. but those same runners felt just as emphatically that they would never compromise on performance. the forever floatride GROW is the result. plant-based performance – with no compromise.‘

each component of the reebok forever floatride GROW is the result of in-depth research and testing in the aim of finding the most sustainable natural ingredients to meet their user’s high performance standards. with a lightweight construction, the shoe’s highly cushioned, responsive midsole is built from sustainably grown castor beans. a biodegradable eucalyptus tree upper sits above, being naturally strong and breathable. fittingly, the sockliner is crafted from bloom algae foam that is organically odor resistant. finally, a rubber outsole delivers flexibility, durability and responsiveness.

product info:

brand: reebok

name: forever floatride grow

launch: fall 2020