prada mode miami opens with site-specific work by theaster gates

during the 2018 edition of miami art week, prada has introduced a branded, culture-themed event platform titled ‘prada mode’. imagined as a club that augments and extends significant global cultural gatherings at diverse locations worldwide, the platform serves up a range of offerings including music, conversation, food, and fashion. prada mode offers guests exclusive access to programs and parties that complement the themes and subjects of the host event — in this case, miami art week.

image courtesy of prada

the platform’s inaugural iteration is being held at freehand miami from december 4-6, 2018. prada mode miami serves as both an exclusive destination and a discreet, elegant retreat from the daily clamor of high-intensity cultural engagements during art basel, design miami/, and the week’s other festivities. the club is a complete takeover of the location with the building’s lobby, pool area, herb garden, lounge, and restaurants refurnished and redecorated to reflect prada’s longstanding appreciation of the miami aesthetic.

image courtesy of prada

the schedule includes events co-organized by the national youngarts foundation, honey dijon, and derek blasberg, among others. a site-specific intervention by artist theaster gates is present throughout the club, while on the last day, gates also curates the music programming. meanwhile, in the afternoon, documental journal hosts conversations on the current state of the image, fostering advancement in understanding and innovation within the fields of art and fashion today.

image courtesy of prada

special menus are planned throughout each day at the club, and each night culminates in a party with live music acts. the prada mode miami resident DJs include craig richards, no vacancy inn, AJ kwame, and arman nafeei. scheduled performances include those by ella, DJ madrid perry, and theaster gates and the black monks of mississippi.

image courtesy of prada

elena ayodele performs at prada mode miami, which hosted the national young arts foundation
image by bryan bedder/getty images for prada

franco mattes, rafael lozano-hemmer, laura baladi, and brian droitcour at prada mode conversations curated by document journal on ‘data & surveillence’
image by bryan bedder/getty images for prada

paul soulellis, nestor sire, julia weist, mina cheon, and amy zion attend prada mode conversations curated by document journal on ‘public access: offline media dissemination’
image by ilya s. savenok/getty images for prada