point blank's london pop-up shop gets poolside makeover

yanyu chung and adrienne lau, the duo behind london-based design collective point blank, have opened up a swimming-pool themed pop-up shop on the famed redchurch street. following the californian poolside allure and suburban suspense in the latest ‘dive in’ summer collection, point blank cladded the shop space in bold colors up to a waist-height datum. using only cheap materials like rubble sacks, oilcloth and tape, the plasticity and rawness subverts the californian idyll.

shop front on redchurch street with point blank duo adrienne lau and crystal chung
all images © raquel diniz interior photography

after welcoming guests and customers to the week-long pop up shop, the point blank team took down the installation and cleared the space within three hours. ‘we cannot afford to invest massively in a 1-week shop space. so we went for the cheap temporary aesthetics that celebrates the transient nature of pop ups,’ says adrienne lau, ‘as a result, the simple concept of mimicking a swimming pool was ironically uncompromised and gritty, and the ‘water datum’ made the clothing visually float. we wanted to make everything coherent and true to the concept.’ 

close-up of diving girl embroidered badges on swede trousers

detail of oil cloth flooring

the project is as if the walls and floors together with the furniture were dipped in a pool of water

overall view of the pop up space showing the impact of the blue color

point blank AW16 ‘the space invasion collection 
video © point blank

close-up of the pop up space

using only cheap materials like rubble sacks, oilcloth and tape, the plasticity and rawness subverts the californian idyll

the simple concept of mimicking a swimming pool was ironically uncompromised and gritty

close-up of clothing on rail display

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: lynn chaya | designboom