peugeot's new logo revives its 1960s-style lion emblem

peugeot has unveiled its 11th update to its lion emblem since 1850. the new logo, which has been developed around the concept of time and living in the moment, features a roaring lion’s head inside a coat of arms, and aims to reflect the car manufacturer’s electrification strategy and its desire to enhance the user experience through new technologies.

images by peugeot

the new peugeot logo, designed by the peugeot design lab, features an all-new take on its iconic lion, with a lion’s head inside a coat of arms. the emblem acknowledges the evolution of the brand and highlights its transition to electrification — the brand is committed to have an electric variant across its entire model line-up by 2025. the new logo will appear on all communications, including an international campaign and a new website, as well as on a new clothing and accessories collection to be launched later this year.

‘a new logo and brand identity are significant developments for any marque, let alone peugeot, who has a history spanning more than 210 years,’ said julie david, managing director peugeot UK. ‘the new logo reflects our changing model line-up and new philosophy around living in the moment, and we are very excited to showcase both the logo and the brand identity to our customers this year.’

the concept behind peugeot’s new logo is all about time. knowing that time is a rare commodity nowadays, the company is looking to help people make the most out of it through new technologies and innovations. the idea is to streamline the customer journey, from purchasing their new car to driving and owning it.

project info:

name: peugeot new logo

design: peugeot design lab

company: peugeot