pentagram: shakespeare in the park 2013

shakespeare in the park 2013 poster installed in the new york subway

pentagram’s paula scher has designed her 19th season campaign for shakespeare in the park.

the concept behind this year’s image is all about errors, especially in old printing technology: backwards type and printer errors, missed registrations, etc. strike sheets were also an inspiration.

this is the latest campaign in a long line of work that scher has designed for the public theater since she designed its identity in 1994 – full details here.

poster in central park

poster in central park

three-sheet poster

signage at the delacorte

designs for signage at the delacorte