pentagram design pepsi gate for super bowl metlife stadium

pentagram designs pepsi gate for super bowl metlife stadium
all images courtesy of pentagram

as football fans arrive at new jersey’s metlife stadium this sunday for super bowl XLVIII, they will enter through a vibrant and dynamic new gate for pepsi designed by new york-based graphic design studio pentagram. as one of the game’s major sponsors, pepsi celebrates their brand with a massive typographic installation covering the meadowlands sports complex’s façade, two graphic sculptures hanging from the entryway, and a four-storey high rendition of their trademark globe logo.

a typographic wall of expressions and chants greets arriving fans

rethinking the historic tradition of the soft drink company with a contemporary aesthetic, pentagram has installed a pair of huge hanging bottles that have been created from a series of cross-section ‘slices’ of the pepsi globe. the discs comprise the distinctive shape of the brand’s recently redesigned glass, extending the identity into three dimensions. the large-scale logo that stretches across four levels of the stadium creates a real sense of arrival for visitors as the company’s emblematic red, white and blue colors become visible through the building’s outer skin of aluminum louvers. up close, a typographic pattern of sports words and chants can be viewed by visitors advancing up the escalators to the various levels.

almost as big as a bus, the bottles create a memorable landmark for the entrance

a typographic installation is revealed on the walls within the logo

the bottles are made of ‘slices’ of the pepsi logo and appear to change as fans walk around them

trademark brand elements surround the space

 
designers work on a scale model of one of the hanging pepsi bottles