pen-shaped vecnos 360 cameras reinvent the selfie

vecnos, a new startup venture spun out of and funded by ricoh, has unveiled its first product – an ultra-compact 360º camera. the pen-shaped device is super compact and ultra-light, which makes it ideal to practically carry at all times in your pockets, purse or bag. on top of this, it connects automatically to smartphones so you no longer need to dangle your expensive mobile on a meter-long pole when taking a selfie…

all images courtesy of vecnos

vecnos was founded by the core team that designed and launched the pioneering ricoh theta 360 camera in 2013. at vecnos, the team—led by CEO shu ubukata—will leverage its expertise in optical and artificial intelligence (AI) technologies to develop new approaches to 360º and other specialized cameras, software and apps with a goal of making advanced imaging accessible to and enjoyable for broad consumer audiences.

‘enabled by advances in technology combined with new social networking platforms, we are building a new generation of cameras with our first product designed to reinvent the selfie and be used by a younger consumer,‘ explained vecnos CEO shu ubukata. ‘our objectives are to combine ease of use with advanced capabilities for shooting, enhancing and sharing images, in beautiful and elegantly designed products that people will want to use. we aim to inspire a new generation.‘

the wand-like vecnos camera houses its proprietary system at the end of its tip, where there are three lenses on the sides and one on top. on the grip, there are two buttons that enable you to control the camera functions. from individual and group selfies to immersive first-person perspectives, users can capture 360 photographs as well as videos.

three lenses on the sides and one on top

easy to use

the four-lens optical system automatically connects and displays the content on smartphones. there is an accompanying app where you can edit the captured material before sharing it on your social pages.

the 360-degree camera and app will be available in summer 2020