pedrali places indoor and outdoor collections around fairy tale-like casa 3000

although evoking an image of a fairy tale, casa 3000 – a solitary red house designed by rebelo de andrade amongst the cork oaks and umbrella pines of the alentejo region in portugal – is brought to life by pedrali‘s new furniture collections. called #pedralitales, the italian brand’s indoor and outdoor pieces are dotted around and throughout the dramatic architecture, which is characterized by striking shapes of clean lines and bright color. in stark contrast, this backdrop highlights the calm elegance of the furniture designs – all captured in scenes by andrea garuti.

all images courtesy of pedrali, by andrea garuti
‘tribeca’ chair by CMP design
(main image: ‘soul’ outdoor armchair by eugeni quitllet and ‘concrete’ table by pio and tito toso)

#pedralitales, at casa 3000, welcomes visitors home with the minimal yet all-embracing form of the ‘soul‘ outdoor armchair by eugeni quitllet. as a pure expression of creativity, its curved, sculptural aluminum tubular structure reveal a classical form that, despite its thinness, has solid proportions. the ergonomic seat, shaped in teak slats, cosily envelopes users. the scene is complete with the ‘concrete’ table by pio and tito toso, which has a steel column rising from a base made from its namesake material.

‘tribeca’ chair by CMP design

under the veranda or put in the open to enjoy the landscape at twilight, the next two scenes feature the ‘tribeca collection‘ created by CMP design. it visualizes a contemporary interpretation of a classic 1960s patio chair, like those of our childhood memories of summer. the materials have been reimagined: a steel frame supports the elastic-like weave of highly durable, colorful and easy to clean plastic. these woven cords cast mesmerising shadows onto the ground below. the distinctive versatility of the design makes it adaptable and suitable for a variety of settings.

the scene features the ‘giravolta’ outdoor lamp by basaglia rota nodari, ‘reva’ lounge chair and sofa by patrick jouin, and the ‘buddy’ table by busetti garuti redaelli (left to right)

the final outdoor scene unites many of pedrali’s outdoor furnishing together as one. here, the wireless ‘giravolta’ outdoor lamp, created by basaglia rota nodari, sits as a cornerstone between the patrick jouin-designed ‘reva’ lounge chair and sofa. the smooth lines and generous sizes of the seating reflects the relaxing, dream-like atmosphere of its setting. finally, the welcoming form of the ‘buddy table’ by busetti garuti redaelli contrasts against the red wall of the house.

‘jamaica’ armchair by CMP design and the in-house-designed ‘babila’ table

inside, the eclectic design of casa 3000 continues; its red interiors are complemented with large doors and windows that frame the surrounding landscape and flood the rooms with natural light. the first scene imagines a living area furnished entirely by pedrali’s made in italy pieces. the ‘jamaica’ armchair, designed by CMP design, is characterized by a modernist mixture of forms, materials and chromatic colors. its angular legs support a thinly curved wood back and metal armrests above. the two chairs sit around the rigorous lines of the ash wood ‘babila’ table.

‘remind’ armchair by eugeni quitllet and ‘fluxo’ table by luca casini

moving throughout the home, the second room is furnished by the ‘remind‘ armchair designed by eugeni quitllet. its soft curving form references wooden cafe chairs of the late 19th century but is actually made from polypropylene. it reveals the italian brand’s dedication to detail as its seat and backrest are punched with breathable holes. this delivers a totally comfort, cosy and lightweight design. reflecting a similar romantic moment in time, the chairs sit around the simple yet elegant ‘fluxo’ table by luca casini, which is constructed from a stable aluminum base and a choice of differently shaped and material tops. 

‘folk’ chair by CMP design

the final two indoor scenes feature furniture that mirror the cores of both casa 3000 and #pedralitales: energetic colors, comforting warm wood, and high quality. created by CMP design, the ‘folk’ chair defines a universally friendly personality through its welcoming ash wood and soft, compact dimensions. the alternate setting also reflects cosiness but with an underlying sense of elegance. the ‘vic’ armchair by patrick norguet seat sits upon four legs of either ash wood or steel tubes, before ascending to a lifted backrest that is only tied on at its very ends. the distinctively open and light design is complemented by the styles of the ‘inox’ table, and the ‘tamara’ suspension lamp by basaglia rota nodari.

in-house-designed ‘inox’ table, the ‘tamara’ suspension lamp by basaglia rota nodari, and ‘vic’ armchair by patrick norguet (left to right)

project info:

brand: pedrali

campaign: #pedralitales

collections: ‘soul’ and ‘remind’ by eugeni quitllet; ‘concrete’ by pio and tito toso; ‘tribeca’, ‘jamaica’ and ‘folk’ by CMP design; ‘giravolta’ and ‘tamara’ by basaglia rota nodari; ‘reva’ by patrick jouin; ‘buddy’ by busetti garuti redaelli; ‘fluxo’ by luca casini; ‘vic’ by patrick norguet; and ‘babila’ and ‘inox’ by pedrali’s in-house research and design teams.

building: casa 3000

location: alentejo, portugal

architects: rebelo de andrade

curation: studio FM

styling: studio salaris

photography: andrea garuti