enter the magentaverse: pantone unveils 'viva magenta' as color of the year 2023

viva artificial intelligence & the metaverse!

Artificial intelligence and the metaverse have influenced the creative industries this year more than any other digital mediums, and Pantone joins the bandwagon as it recently unveils the Color of the Year for 2023, Viva Magenta 18-1750, in Design Miami. The color is heavily inspired by artificial intelligence and the metaverse, the ever-continuing proliferation of new digital therapy for creative complexities.

Oozing with vim and vigor, the lush and seductive shade descending from the red family shows up as a signal of strength and domination of digital technology. Its hue flirts with joyous and optimistic entrance of a new generation, one that is defined by the chat-generated – like Midjourney – and text-to-image-powered present and future decades.

images courtesy of Pantone

Pantone’s Color of The Year for 2023, Viva Magenta 18-1750, taps into the dynamism between artificial intelligence and human creativity through the use of the metaverse. ‘The Magentaverse’ embodies a nuanced crimson red tone that displays a harmonious mix between warm and cool, a hybrid color that can ease in out the physical and virtual and leave viewers with an evocative feeling of the multi-dimensional realm.

As Pantone likes to put it, Viva Magenta of ‘The Magentaverse’ is assertive but not aggressive. ‘ It is a carmine red that does not boldly dominate but instead takes a fist-in-a-velvet glove approach. Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future,’ the team writes.

Motorola Edge 30 Fusion in Viva Magenta

Inspired by the red of cochineal

Leatrice Eiseman, the Executive Director of Pantone Color Institute, comments that people look to draw inspiration from nature and what is real in this age of technology. ‘PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known,’ she writes.

She adds that PANTONE 18-1750 is rooted in primordial, reconnecting people to original matter while invoking the forces of nature people seem to have swept under the rug. ‘PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength,’ she shares.

Viva Magenta, Pantone color of the year 2023