pantone announces 'living coral' as 2019 color of the year

following marsala in 2015, rose quartz and serenity in 2016, greenery in 2017, and ultra violet in 2018, pantone has announced that its 2019 color of the year is… living coral. described as vibrant yet mellow, the color experts say that the shade communicates a vibe that embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. representing the fusion of modern life, PANTONE living coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.

all images courtesy of pantone

‘in reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy,’ explains pantone. ‘sociable and spirited, the engaging nature of PANTONE 16-1546 living coral welcomes and encourages lighthearted activity. symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 living coral embodies our desire for playful expression.’

the annual announcement of ‘color of the year ‘seeks to provide strategic direction for the world of trend and design, reflecting the pantone color institute’s year-round work doing the same for designers and brands. ‘color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for living coral,’ comments leatrice eiseman, executive director of the pantone color institute. ‘with consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial pantone living coral hit a responsive chord.’