pantone beer packaging matches brew to hue

pantone beer packaging matches brew to hue
all images courtesy of txaber

spanish designer txaber has simplified otherwise illustrative beer bottle and can packaging down to a minimal, instantly recognizable label. using the color-coding pantone system, txaber has matched the hue of each brew with an assigned pantone numeral: pale ale 604 C and imperial stout 426 C, for example, replicate the bright yellow and deep brown tones of the beer, as poured in a transparent glass. seen alone, the vessel is an immediate and unmistakable indicator of what’s inside; stacked in a row, or on a supermarket shelf, a sea of gradient chroma sweeps the bottles into a vibrant and animated arrangement.

pale ale 604 C as a bottle and a can

cans of lager 123 C and pilsner 1375 C replicate the tones of each brew

honey hued wheat beer 7412 C and golden ale 1595 C

 
firey dark ale 1815 C and porter 1817 C

deep toned stout 4975 C and nearly-black imperial stout 426 C

the beer packaging applied to a bottle