ora ito + gorenje colloborates to find simplicity in the futuristic kitchen

during IFA 2016 french designer ora-ϊto announced that he will be continuing his successful collaboration with gorenje, introducing a fresh range of designer appliances, complete with small appliances marked by the signature, minimalist forms of ito’s elegance. ‘this project is very important to me, as it connects my philosophy with consumers, interacting with their everyday lives,’ ora-ϊto notes. 

minimalist forms adorn the new collection

ora-ϊto, who is synonymous with a premium design brand in his own right, prefers to stay away from volatile fashion trends. instead, he has developed his own recognizable style of expression: clear, well-defined and easily understood forms through which his creations tackle one of the most demanding challenges of modern design–how to simplify a product with a range of complex functions and a complicated principle of operation to make it user-friendly and appealing. creating a harmony between the complexity of functions and the simplicity of use, or ‘implexity’, as ito calls it, has become an art in itself.

ϊto’s ‘implexity’ philosophy refines all kitchen features

he thinks that kitchens of the future will be simple, connected and fun, ‘i believe that the functions of the kitchen will be spread out throughout the home. appliances will also provide connectivity, both among themselves and with the user–so you will be able to start cooking before you even get back home. entertainment and interactivity will become core elements of every product, making it more fun to use’.

image © designboom

gorenje is a firm believer in its ‘life simplified’ philosophy, striving to create innovative appliances that, despite their complexity, provide a simple and intuitive user experience, giving users more time for the important things in life. ora-ϊto and gorenje’s philosophies thus fused into the elegant gorenje+ora-ϊto collection in 2007, bringing a future with a breath of sophistication into users’ homes and everyday lives. behind the minimalist exterior lies complex technology, which is what gives the products their special elegance. ‘for me, this project was truly a source of inspiration,’ comments ϊto. ‘the kitchen is part of our everyday lives, and it is a special challenge for a designer to create a product that reflects, through a variety of aspects, the relationship between the designer and the people who use the product.’ what the designer values about his collaboration with the slovenian group is how simple to use the appliances are, the premium material processing and the quality of the exterior surfaces, which is reflected in the simple but sophisticated features.