on air by noaa eshel protects a toothbrush, but not your ears
all images courtesy of monkey business
‘on air’ was conceived by frequent toothbrush-carrier noaa eshel for israeli company, monkey business. during conceptualization, various versions of iconic vintage microphones were examined. a rectangular streamline microphone was chosen, aside from aesthetics, to accommodate thousands of toothbrushes.
eshel researched toothbrush sizes and shapes, and tested countless ways to hold the brush in place. after many mockups, a final shape and proportion were chosen and ‘on air’ was born. the cover is made of plastic, but don’t let that deter from rehearsing your friday night karaoke routine.
the cover turns any toothbrush into a mini-microphone
‘on air’ protects toothbrush during travel
eshel’s design went through many variations to find ways to hold brushes in place
preliminary sketches and ideations
an attempt at holding the brush that made a mirror image of bristles
testing for different brushes
‘on air’ prototypes
two variations
renderings for both designs, the rectangular version on the right was chosen for production
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